Brand partnerships
Why Stories Work
Short videos on why movies and TV work, for the people who make stories and the people who argue about them. Two audiences in one feed: movie fans who comment, and writers who buy tools.
Who watches
76% are 25 to 54. 71% men. 61% in the United States, then the UK, Canada, India, and Australia. Adults who make things, watch things, and buy the tools to do both.
How it works
One sponsored reel a month, in the Between the Lines slot: a real breakdown of a real film with your product woven into the craft point. Not a read ad. Disclosed as paid. I write it, you approve it, I post it. The question-reel slot stays unsponsored. That format is why people are here.
Sponsored reel
90-second film breakdown. Instagram, Facebook, YouTube Shorts. Caption link. 30-day usage rights.
Newsletter mention
One paragraph in the weekly Why Stories Work email, link included.
Bundle
Reel plus newsletter in the same week.
Good fits
- Writing and screenwriting software, editing and post tools
- Streaming, ticketing, festivals, and releases with a story worth breaking down
- Film schools, writing programs, craft books, and courses from people who make things
Not a fit: anything unrelated to stories, film, or writing, or a product I haven't used.
Get the partner kit
Rates, formats, and the full audience breakdown are in a two-page PDF. Email me and it's in your inbox within two business days.
dan@portnoymedia.com, subject line "Partnership."